CC4 - Customer Personas and High-Level Requirements for a new Climate Change Impact Software Product

Project start and end dates:
2019-09-14 to 2019-12-11

Goals & Objectives
Research and analyze the user personas and their key requirements, for a new climate change impact software product we are designing. We’d like to learn more about the prospective customer segments and their needs. You will help create customer personas and high level requirements that will be used directly for developing the resulting product. Your work will also help shape our marketing, business development, and product roadmap efforts.
Project Outcome

The Utah Valley University students researched and analyzed user personas and their key requirements for a Climate Change Impact Planning software product prototype.
They generated, ran, and then analyzed detailed psychographic surveys in order to qualitatively identify the types of users that would be interested in this product, and their key desired features. Their findings reveal some deep insights into required branding and positioning and will substantially improve our design direction and product development.
The students demonstrated enthusiasm, research skills, creativity and insight throughout the project, combined with rigorous data analysis. They were always pleasant, professional, keen to understand our project goals and objectives, and willing to go the extra mile to help achieve them.
Overall the team’s result was of real value, we are extremely confident in their veracity of their findings, and their conclusions and suggestions will be put to immediate use as we continue to design our prototype.


We would like to thank Cody De Niro, Jonathan Young, Russell Elder, S M Colemere, Josey Dewsnup, and the other students and teaching staff of MGMT 6940 – MBA Capstone Consultancy Project course. *

* For privacy reasons, we only list people who gave us permission to do so. Did you contribute to this project? Contact us to be added!

Related Project

OASIS: Software Solutions for Climate Change Problems

Software can help the world respond to climate change impacts and disasters.

In 2019 we set out to investigate if there is a need for a solution that gives citizens personalized help preparing for and recovering from climate change impacts and lets trusted authorities assist them and report on their results.

As part of this effort, a great deal of market and technical research was conducted over the last few years. Over 140 students have been involved so far, in dozens of academic institutions in Canada and internationally.

Our greatest finding is the willingness of citizens to take responsibility and help themselves, their neighbors and community plan for, mitigate and recover from climate change impacts and disasters. We also confirmed that a software solution can be built to help overcome the barriers they face when trying to do so.

Now we’re working on a prototype and sharing our findings and progress. Find out more on our OASIS project website!

Academic Institution

Utah Valley University

Orem, Utah

Utah Valley University is a public university in Orem, Utah. UVU offers master’s, bachelor’s, and associate degrees. Previously called Utah Valley State College, the school attained university status in July 2008.

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