CC10 - Canadian Market Opportunity and Business Model Analysis for a Climate Change Impact Content Portal

Project start and end dates:
2019-09-16 to 2020-01-31

Goals & Objectives
Investigate the Canadian market opportunity and business model for a potential new product offering: a content aggregator portal related to climate-change. We would like to know if there is a market opportunity for this potential product offering in Canada (only). If you do identify a market opportunity, we would then like you to investigate the business model for the portal.
Project Outcome

Justin investigated the market opportunity for a Climate Change Impact Planning software product in Canada. We are extremely satisfied with the result.
He provided clear, exhaustively researched and logical insight that gave us the conclusions we needed to justify continued investment in the business case.
His work was based on not only substantial secondary research but also the creation, delivery, and analysis of a survey. He proved adept at networking and communicating with respondents from a wide variety of backgrounds, organizations, and interests.
We have now embarked on extensive problem-solution interviewing that is informed by his findings and largely run by him (although his Riipen project is now finished, we continue to work with him on a co-op term, which is a testament to the value of his work).
Justin always demonstrates enthusiasm, creativity and insight, is friendly and a pleasure to work with. He is a credit to the Smith School of Business and I highly recommend him.


We would like to thank Justin Mosbey and the teaching staff of MMIE 808 – Industry & Market Research & Analysis course. *

* For privacy reasons, we only list people who gave us permission to do so. Did you contribute to this project? Contact us to be added!

Related Project

OASIS: Software Solutions for Climate Change Problems

Software can help the world respond to climate change impacts and disasters.

In 2019 we set out to investigate if there is a need for a solution that gives citizens personalized help preparing for and recovering from climate change impacts and lets trusted authorities assist them and report on their results.

As part of this effort, a great deal of market and technical research was conducted over the last few years. Over 140 students have been involved so far, in dozens of academic institutions in Canada and internationally.

Our greatest finding is the willingness of citizens to take responsibility and help themselves, their neighbors and community plan for, mitigate and recover from climate change impacts and disasters. We also confirmed that a software solution can be built to help overcome the barriers they face when trying to do so.

Now we’re working on a prototype and sharing our findings and progress. Find out more on our OASIS project website!

Academic Institution

Queen's University

Kingston, Ontario

Queen’s University is a public research university in Kingston, Ontario, Canada. Queen’s holds more than 1,400 hectares of land throughout Ontario and owns Herstmonceux Castle in East Sussex, England. Queen’s is organized into ten undergraduate, graduate, and professional faculties and schools. 

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