CC40 - Website SEO Optimization

Project start and end dates:
2022-07-30 to 2022-10-31

Goals & Objectives

The students were tasked with performing Search Engine Optimisation (SEO) on the website content and improving our positioning on a newly launched WordPress-based website OASIS ( which details programs and initiatives focused on combating Climate Change such as a subscription newsletter, research projects and news articles.

Project Outcome

While they had relatively little time to research the complex topic of climate change or search engine optimization, what they produced exceeded our expectations. Their output was high-level and well done. They were able to show increased domain ratings and assisted in improving keyword ranking.

They used Yoast plugin, Google Analytics, Google Search Console and related tools.

The students demonstrated enthusiasm, professionalism, research skills, creativity and insight throughout the project and while producing and presenting the final report. Their input has already provided valuable impact and insight, which we are using to help us position our  OASIS website. Overall the team’s result was of value to us.


We would like to thank Marcus Lew, Simeon Taasi, Simon Ngo, Ashley Leong, Ramcharan Ramanaharan and the teaching staff of the COSC2408 course.

Related Project

OASIS: Software Solutions for Climate Change Problems

Software can help the world respond to climate change impacts and disasters.

In 2019 we set out to investigate if there is a need for a solution that gives citizens personalized help preparing for and recovering from climate change impacts and lets trusted authorities assist them and report on their results.

As part of this effort, a great deal of market and technical research was conducted over the last few years. Over 140 students have been involved so far, in dozens of academic institutions in Canada and internationally.

Our greatest finding is the willingness of citizens to take responsibility and help themselves, their neighbors and community plan for, mitigate and recover from climate change impacts and disasters. We also confirmed that a software solution can be built to help overcome the barriers they face when trying to do so.

Now we’re working on a prototype and sharing our findings and progress. Find out more on our OASIS project website!

Academic Institution

RMIT University

Melbourne, Australia

RMIT University, officially the Royal Melbourne Institute of Technology, is a public research university in Melbourne, Australia. Founded in 1887 by Francis Ormond, RMIT began as a night school offering classes in art, science, and technology, in response to the industrial revolution in Australia